Launch CAMPAIGN
Client: Unsinkable
Campaign: Stories That Heal
CHALLENGE
Unsinkable, a charity using storytelling to support mental health, needed a way to show why sharing stories can make a real difference for people struggling with mental health.
STRATEGY
With any mental health challenge, we fixate on the problem to the extent that it distorts self-perception. Expressing our full story and hearing others’ adds the context to imagine a way forward.
CREATIVE
We combined lines from real Unsinkable stories to show how hardship can inspire new narratives, encouraging others to rewrite theirs under the powerful tagline “Stories That Heal.”
