CREATIVE STRATEGY
Client: Nissan
Campaign: Snowmen 3.0
CHALLENGE
Show Canadians that Nissan in not only built for winter - the ultimate stress test for vehicle quality and capability - but do so in a way that is distinct from how every OEM tries tells this story.
STRATEGY
Building on Nissan’s iconic Snowmen ad keeps the work distinctly Nissan, but what sets our capability apart is the confidence we give drivers, and a confident driver is winter’s worst nightmare.
CREATIVE
A single snowman can stop any car, but with Nissan, they must pull out all the stops. The integrated campaign dives into snowmen lore and shows their fear of confident Nissan drivers.
