NEW PRODUCT LAUNCH
Client: Nissan
Campaign: All-new Kicks Launch
CHALLENGE
Nissan was launching the new Kicks and needed it to become a core revenue driver. The brand had to win back a younger, female audience that had drifted away and re-establish its relevance in their consideration set.
STRATEGY
Our urban female audience had long been misrepresented in advertising as a boogie bruncher or hockey mom. The opportunity was to make her feel seen and position the all-new Kicks as the only car that could keep up with her.
CREATIVE
Where others frame busyness as a problem, we created an ode the abundant urban life and the competence it demands. How she does it all is no mystery if you know she drives the all-new Nissan Kicks.